
High quality standards are our standard
The power of nature in every source of nutrients
With natural:PURE nutrients and the knowledge of holistic, type-appropriate nutrition – ess:MEDICINE – we are pioneers of an all-encompassing nutritional concept that sees people as part of nature and food as medicine.
JOY NATURALS®
Unser Qualitätsversprechen
Bei JOYNATURALS steht Qualität immer an erster Stelle. Deshalb setzen wir bei all unseren Produkten auf höchste Reinheit, transparente Herkunft und strengste Kontrollen.
Unsere Superfoods, Proteine und Pflanzenextrakte sind zu 100 % Bio-zertifiziert. Dort, wo Bio nicht relevant oder schlicht nicht verfügbar ist – wie etwa bei bestimmten Vitamine, Spurenelementen oder innovativen Markenrohstoffen (z. B. Cavacurmin®) – achten wir auf ein noch höheres Qualitätsniveau. Jede einzelne Charge wird durch unsere Lieferanten umfassend analysiert und geprüft: auf Reinheit, mögliche Rückstände und den exakten Wirkstoffgehalt. So können wir garantieren, dass nur Rohstoffe in absoluter Spitzenqualität in unsere Produkte gelangen.
Ein besonderes Beispiel sind unsere Mikroalgen. Sie wachsen in einem geschlossenen System – vollkommen frei von äußeren Umwelteinflüssen und Schadstoffen, die Algen in offenen Becken aufnehmen könnten. Die EU-Bio-Verordnung schreibt jedoch vor, dass Algen für eine Bio-Zertifizierung in ökologischen, offenen Systemen kultiviert werden müssen. Daher können unsere Mikroalgen nicht als „Bio“ ausgezeichnet werden – obwohl ihre Qualität durch die geschützte Aufzucht sogar noch höher ist: rein, nachhaltig und streng kontrolliert.
So entstehen bei uns Produkte, die entweder zu 100 % Bio oder anteilig Bio sind – aber immer den höchsten Qualitäts- und Reinheitsstandards entsprechen. Produkte wie keen:MIND, beauty:STAR, green:ANGEL, mineralHEROS oder wildYAMS zeigen, wie wir Bio-Superfoods mit essenziellen Mikronährstoffen kombinieren, um dir das Beste aus beiden Welten zu bieten.
Unser Versprechen: Wo JOY NATURALS draufsteht, steckt kompromisslose Qualität drin.

Biological and purest brand raw materials
Our quality promise
Due to the ecological responsibility and high quality standards of our raw material manufacturers, we demonstrably take care to work without genetic engineering and without the use of chemical-synthetic pesticides and nitrogen fertilizers.
In addition, we meet the highest quality standards with our branded raw materials and extracts from scientifically based and purest production.

The focus is on sustainability through resource -saving production
Controlled conditions in production
Our algae, for example, are produced in a unique, closed and globally patented system for ideal growth conditions.
Unfortunately, algae from open pools with uncontrollable conditions often struggle with issues such as heavy metal contamination and other pollutants from the surrounding environment.
Through controlled conditions, contamination of all kinds can be completely eliminated.

Vital fungus extracts
From exclusively strictly certified source
All of our own batches are tested by the state-accredited AGROLAB laboratory group according to the latest standards. Each mushroom is tested for over 250 parameters, such as pesticides, heavy metals, radioactivity and microbial contamination. This means that all voluntary specifications for the production of the raw materials we use are exceeded.
Our top priority is to ensure maximum purity and quality
Examination and approval of the raw materials
Our testing procedure includes 3 steps to ensure the highest quality and safety.
1. Examination of suppliers
We attach great importance to the quality and purity of our
raw materials. We therefore select our suppliers carefully and carry out regular audits to ensure that they meet our high standards
In this way we can personally be assured of the qualification and purity
of the raw materials we use.
2. Quality testing of individual raw materials
After carefully selecting our suppliers and giving them our approval, our care in terms of quality and purity goes even further. Every single batch of raw materials that arrives at our premises undergoes a rigorous quality check. This comprehensive quality control ensures that only the best and purest raw materials go into our products.
3. Evaluation & approval
We ensure that each raw material is only released for production after meeting all strict testing criteria. A comprehensive analysis certificate is required for our evaluation and release of a raw material batch.
This certificate contains all important test results, such as microbiology, heavy metals, pesticides and PAH values.

The focus is on quality and effectiveness
We attach great importance to expertise and committed
Research. That is why we rely on branded raw materials with a scientifically sound basis, studies and application observations to ensure safety and the highest quality standards.

Violet packaging for reuse
Protection of high-quality ingredients by violet glass
Our bioenergy in violet glass is a real speciality. The original Miron violet glass preserves the bioenergy of our
high-quality ingredients in the long term and can be reused in many ways. It protects our valuable nutrients from harmful light and is still permeable to UV-A and infrared light (IR-A) from the invisible electromagnetic spectrum. These light components are known for preserving and stimulating bioenergy. Extensive studies have confirmed the positive properties of this dark violet glass.